Blizzard has recently revealed that they’re looking into the possibility of introducing in-game microtransactions to their popular MMO World of Warcraft.
“We are currently exploring the possibility of adding a way for players in certain regions to make purchases directly within the game. As part of this process, elements related to this will be appearing on the PTR. We’ll provide additional updates on our plans as development progresses,” said Jonathon Brown, senior community representative on the Battle.net forums.
World of Warcraft already has a shop for players to purchase various pets and mounts using real-world money, it will be interesting to see how the community responds to this extra push in an attempt to make more money off of its players since in-game cash shops are usually only found in MMOs that are free-to-play and without a mandatory $15 a month subscription fee.
Activision has officially confirmed that World of Warcraft has indeed implemented down to eight million subscribers overall. Despite this decline though, the game still rests at the top of the MMO food chain as ”the #1 subscription-based MMORPG in the world.”
Back when the Mists of Pandaria expansion lost, the game had as many as 10 million subscribers, but that was after a gradually decline from 12 million.
Activision stated there concerns below:
“…as do continued challenges in the global economy. For these reasons, we remain cautious. However, our focused and disciplined approach to our business has served us well in the past, and through continued investment and careful management of our costs, we expect to continue delivering shareholder value over the long term as we have for the last 20 years.”
Could World of Warcraft actually be on its way out the door? When will Blizzard finally unveil its next MMO, Titan? It’s hard to imagine a world without WoW, but changes will have to be made soon if Blizzard wishes to combat its steadily declining user-base.