Lego MMO's poor performance hits Funcom hard
Having been hit by a backlash after Lego Minifigures Online failed to reach a wide audience, developer Funcom is now "actively seeking" for partners to merge with.Launching earlier this year for both PC and iOS, the game proved to be costly for Funcom, who stated that Lego Minifigures Online was "not meeting internal revenue forecasts." The developer themselves noted that the PC version of the game performed particularly poorly, but the iOS version fared slightly better, this mostly being due to a big marketing campaign on the App Store during the week of its launch.
Having been hit by a backlash after Lego Minifigures Online failed to reach a wide audience, developer Funcom is now “actively seeking” for partners to merge with.
Launching earlier this year for both PC and iOS, the game proved to be costly for Funcom, who stated that Lego Minifigures Online was “not meeting internal revenue forecasts.” The developer themselves noted that the PC version of the game performed particularly poorly, but the iOS version fared slightly better, this mostly being due to a big marketing campaign on the App Store during the week of its launch.
Funcom recently announced that it had hired investment banking firm Sundial Collier to “undertake a broad review of the strategic options available to the company.” Shortly after this was announced, the developer also stated that it was “actively seeking interested parties” for which to either merge with or be entirely acquired by.
In a move that could be seen as Funcom attempting to cut their losses, Lego Minifigures Online recently switched from a “free-to-play” model to a “pay-once” last month. However with the recent hiring of Sudial Collier to assess the situation, things might not be looking so good for Funcom.