Tomorrow, August 26th, Google will launch YouTube Gaming, a service focusing exclusively on gaming content. Consisting of over 25,000 dedicated game pages, the service with provide both videos and live streaming, available online and via an app. A beta of the live streaming tools can be accessed here.
The service was first announced in June of this year, along with statistics showing that gaming content was high on the list of most popular content searched for on both YouTube and Google. Users can follow specific games to make sure they keep up-to-date with the latest related content, as well as subscribe to channels and users for notifications of new content and live streams.
YouTube Gaming automatically pulls from gaming-related content so that user searches will be more relevant. For example, typing ‘blood’ into the search bar will come up with ‘Bloodborne’, as opposed to Taylor Swift’s “Bad Blood”.’
Last year, Google-owned YouTube reportedly tried to buy popular video game live streaming site Twitch, but the deal fell through. Online retail juggernaut Amazon went on to purchase the site for nearly $1 billion.