Activision Blizzard purchases Candy Crush developer
After their merger, Activision Blizzard has become one of the most prominent gaming companies in the world. They are responsible for such gigantic franchises as Call of Duty, Guitar Hero, World of Warcraft, and more. As of now, their library is about to grow even more.In a press release from Activision Blizzard, it was a announced that the gaming titan has bought King Digital Entertainment, the developers responsible for Candy Crush, for a $5.9 billion. They stated in their release, "Activision Blizzard believes that the addition of King's highly-complementary business will position [them] as a global leader in interactive entertainment across mobile, console and PC platforms, and positions the company for future growth."
After their merger, Activision Blizzard has become one of the most prominent gaming companies in the world. They are responsible for such gigantic franchises as Call of Duty, Guitar Hero, World of Warcraft, and more. As of now, their library is about to grow even more.
In a press release from Activision Blizzard, it was a announced that the gaming titan has bought King Digital Entertainment, the developers responsible for Candy Crush, for a $5.9 billion. They stated in their release, “Activision Blizzard believes that the addition of King’s highly-complementary business will position [them] as a global leader in interactive entertainment across mobile, console and PC platforms, and positions the company for future growth.”
With many AAA companies making their way towards mobile games, this could be a great tactic in that regard. We could also be seeing the addition of some candy filled levels in Call of Duty, but that seems less likely. What do you think of this move? Let us know in the comments!