WWE and 2K extend partnership with "multi-year" deal
WWE and 2K have announced a new "multi-year" agreement extending their current video game partnership years into the future.The agreement gives 2K exclusive worldwide rights to develop and publish World Wrestling Entertainment video games across all major platforms and distribution channels. Financial terms of the agreement were not disclosed.
WWE and 2K have announced a new “multi-year” agreement extending their current video game partnership years into the future.
The agreement gives 2K exclusive worldwide rights to develop and publish World Wrestling Entertainment video games across all major platforms and distribution channels. Financial terms of the agreement were not disclosed.
The World Wrestling Entertainment video game franchise has been active for the last eighteen years and was originally published by THQ before they went bankrupt in 2013. Three years ago 2K purchased the rights to the World Wresting Entertainment franchise and has been developing the franchise with their internal 2K’s Visual Concepts Studio and original wrestling developer Yuke’s Co. Ltd.
“2K’s partnership with WWE over the past three years has resulted in a successful and important addition to the Company’s portfolio of profitable franchises,” 2K’s COO David Ismailer said in a statement. “We are thrilled with the positive momentum of the WWE 2K series, including generating year-over-year growth, as well as the success of WWE SuperCard. We are very pleased to extend our partnership with WWE and look forward to many more years of collaboration.”
2K will also “continue to invest” in the WWE SuperCard game which was developed by Cat Daddy Games studio and is available on mobile platforms. WWE 2K16, the latest iteration of the wresting franchise, was released last October, but there is still more content to be released in 2016.